Traditional precepts of economic and business practice rest upon a very limited
view of both humankind and nature. People are cast as the most intelligent
animal, destined to seek pleasure and avoid pain, with the life-defining aim of
maximizing their material self-interest. While this world view has afforded
tremendous wealth accumulation, it has led to a reality of exploitation wherein
care and concern for human development and nature are essentially non-existent
– an unsustainable reality.
This book explains that it need not be this way. A more developed understanding
shows people are intelligent, self-aware, responsible, creative, self-initiating and
meaning-seeking beings. It is argued that this must inform economics and
business practice. To this end, Gregory Gull synthesizes insights from varied
disciplines, such as physics, mythology, psychology, philosophy, statistics, and
systems theory, in order to re-think the very intent of business and its corresponding
organizing and management principles. With this, our future will be sustainable
and experiences meaningful.
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