The recent recall by Toyota is apparently causing gloating among some and anxiety among others —there’s back-biting and nail-biting going on. Though the incidence of failure and fatality are rare, for those experiencing the accelerator malfunction it is significant.
Apart from the priceless human cost, why is it a big deal for Toyota (and seemingly bigger than if it had been any other automobile manufacturer)? Toyota has been known as the highest quality manufacturer—the gold standard in the auto industry. Not only had consumers touted Toyota as the best in quality, the competition had sought to measure up to Toyota’s level of quality. Continue reading